Founder & Creative Director / Squad Ink
Matthew is the creative powerhouse at Squad Ink and the visionary behind some of the most coveted food and beverage brands in Australia.
Getting to the heart of what makes a product or business truly sought after and realising this through thoughtful creative is what gets him out of bed in the morning. With over 20 years of experience, Matthew has developed an innate ability to see past fleeting trends and copycat tactics—to shape brands and packaging with enduring beauty and authenticity.
His relentless creative spirit inspires a new generation of designers, thinkers and makers to embrace a human-centric approach to creating ‘living artisan brands’—designed to evolve with ever-changing consumer mindsets.