AGDA Design Awards Juror
Mel Baillache

Mel Baillache

Design Director / For The People

Mel is a designer focused on strategy, design and user experience, and how these intersect to create solutions that put people first. Passionate about designing things that people love to use, she’s a firm believer that the impact of combining brand thinking and technology makes for more engaging experiences.

As Design Director at For The People she’s worked with clients across Australia, New Zealand and the US to create new brands, design physical experiences, and reimagine products that meaningfully impact on people inside organisations, in communities, as well as with customers.

With over 10 years experience in advertising, digital and branding, she’s been fortunate to have been recognised by various award bodies, and continues to be in involved with the design industry and education in Australia through mentoring, lectures, and workshops.

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