West Coast Tasmania

Pinnacle

Category
Identity / Branding - Large Business
Studio / Designer
For The People
Portrait of Laura Camilleri
The branding for West Coast Tasmania makes my heart sing. An exceptional example of the power of design to be inclusive, spirited and empowering while beautifully crafted across every expression. Rather than a brand that imposes itself upon a place and people, this work has been entered into with a commitment to valuing and celebrating the people it is there to represent and the stories to be told. The open source brand system that allows anyone from the region to have authorship of their use of the brand is brilliantly executed - and I’ve never read brand guidelines that had me grinning from start to finish the way the West Coast Manual did. This exemplary work shows how design can positively contribute to people and place and is undoubtedly my Judges Choice. Laura Camilleri, Juror
West Coast Tasmania award entry artwork
West Coast Tasmania award entry artwork
West Coast Tasmania award entry artwork
West Coast Tasmania award entry artwork
West Coast Tasmania award entry artwork

Credits

Designer
Jason Little, Johanna Roca, Pete Conforto, Kris Andrew Small, Ed Hall, Bec Cini
Creative Director
Jason Little, Johanna Roca
Art Director
Jason Little, Johanna Roca
Typographer
Mathieu Reguer
Finished Artist
Jason Little, Johanna Roca, Pete Conforto, Kris Andrew Small, Ed Hall, Bec Cini
Writer
Mat Groom
Photographer
Hayden Griffith, Ollie Khedun
Illustrator
Marco Palmieri
Other
Strategy Directors – Amanda Gordon, Bec Lester, Damian Borchok . Aerial DP – Hayden Griffiths . Creative Producer: Jordana Johnson . Music Composer – Saxon Hornett . Colour Grade– The Hive . West Coast Council & Community Lead –  Christine Gray . Council Team – Eleanor Strang, Vicki Iwanicki, Bronwyn Wheldon